SHELTON, Conn. — Roses are still the most popular flower for Valentine’s Day. But some customers buck this popular tradition, according to Shelton floral shop owner Mark Rempfer.
“Some people like to go with the artistic exotic arrangements,” said Rempfer, whose family has owned Langanke's Florist for three generations.
For those who choose not to go with roses, Rempfer, offers exotic flowers ranging from orchids to birds of paradise. He also offers an alternative to the traditional glass vase: His shop can place arrangements in contemporary glass cubes.
Rempfer said he has been gearing up for the Valentine’s Day rush by receiving inventory and cutting flowers.
“Valentine’s Day is definitely one of the busier days,” Rempfer said. The holiday is among “one of the top three” days that people purchase flowers. The other two most popular holidays for flowers are Mother’s Day and Christmas, he said.
Asked what advice he would give to Valentine’s Day shoppers, Rempfer encouraged customers to shop local.
“I would say definitely use their local florist,” he said. “It’s the best way to get the best quality.”
Like many local florists, he said his store purchases the highest grade flowers, which open up beautifully. This may not be the case with some of the flowers sold at big-box stores, he said.
Still, Valentine’s Day is big business from local stores to national retailers. Americans spent nearly $19 billion last year for Valentine’s Day and could spend close to $20 billion this year, according to fatwallet.com.
During the season, 250 million roses are produced. Many consumers opt for the red roses, which account for 40 percent of purchases, according to the site.
Men typically outspend women two to one on holiday-related purchases. And don’t forget the four-legged members of your family: About 1 in 5 Americans will buy gifts for their pets.
For those looking to buy flowers in Shelton, Langanke's Florist is located on 1055 Bridgeport Ave. For more information, call 203-929-4688 or visit the website .
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