SHELTON, Conn. – William Raveis Real Estate, Mortgage & Insurance, the No. 1 family-owned real estate company in the Northeast plus offices in Florida, is freshening the firm’s brand, including next-generation branding, along with launching of state-of-the-art technology tools and promotional publications.
The firm, which consists of 120 offices from Maine to Florida, more than 4,000 professional real estate agents and separate divisions in real estate, mortgage and insurance, has introduced:
- RaveisEscapes.com , a digital, interactive lifestyle magazine and property showcase that features insider knowledge on destination points, including live chats with real estate professionals that are expert on the local scene’s ins and outs, whether it’s alive with arts and culture, rooted in country life, rife with outdoor activities or bathed in beachy shores.
- Raveis 365, a one-of-a-kind, powerful digital portal developed in partnership Microsoft that allows the agency's real estate agents to seamlessly and efficiently sell homes and service buyers by merging market listing information, statistics and customer information with the ability to monitor business news and the agency's newsfeed. The digital portal, which was developed with an Australian partner and features a unique tile display, also provides the agency’s 4,000 real estate agents with the means to communicate, collaborate and share files with co-workers through Yammer and One Drive; access Office and one-the-go documents via the mobile Cloud; store, send and retrieve reports; instantly access their customer subscriptions; directly open Facebook to share business and personal posts; and participate in video-delivered training classes and webinars.
- New promotional glossy magazines featuring the agency’s luxury properties and global marketing, along with fresh, catchy ad campaigns.
- A new, streamlined logo and collateral material.
“We are thrilled with our new logo and amped up marketing and public relations efforts, but refreshing our brand goes beyond those ventures,” said William “Bill” Raveis, the company’s chairman and chief executive officer.
“By investing in technology-advanced tools that support and enhance our agents’ work, and deepening our relationships with our communities through courtesy and personal attention to their real estate needs, William Raveis stands committed to the betterment of the industry and those it serves.”
In addition to Raveis, who founded William Raveis Real Estate, Mortgage & Insurance more than four decades ago, the firm’s leadership also includes his two sons, Ryan Raveis, president of William Raveis Mortgage and co-president of William Raveis Inc., and Chris Raveis, president of residential sales for William Raveis Real Estate and its affiliates and co-president of William Raveis Inc.
“Moving into the future is about embracing new ways of working and connecting with others while maintaining our core values and essential philosophies,” said Bill Raveis. “All of us at William Raveis are excited to share and expand on our expertise through the next generation.”